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16:07

A Useless Platform - The Online Community Guide

Do you want to base your community efforts upon a platform over which you have no control, which has one of the lowest response rates in history, where most of your updates wont been seen by the majority of your audience, where few individuals meaningfully interact with each other on branded pages, with little demonstrable ROI, and where the owner can shift the ground beneath your feet at any moment without warning?

Sure, Facebook has some uses. You can build an audience pretty quickly. However, it's almost impossible to get this audience to meaningfully interact with each other on the platform. As a community platform, Facebook lies somewhere between awful and redundant.

Don't be the product, buy the product!

Schweinderl