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The ExactTarget Blog

nice quote: "Marketers are in the business of relationships. Marketers are the right brain of the organization. Let’s face it: developers and finance guys don’t lie awake at night thinking about the customer experience. That’s a marketer’s job. Marketers are there to tell a story. But instead of investing in advertising and keywords to push your message, provide the service that will compel customers to do the talking for you.  “Advertising is just the price you pay for being unremarkable,” says Stephens."

Don't be the product, buy the product!